How Much Does Billboard Advertising Cost? UK & Digital Billboard Insights
Is your brand being refreshed, a new service being introduced, or a product being sold? Billboards give exposure you cannot reasonably ignore. The modern era leans on digital screens, and we forget to admire the power that a large physical billboard exerts when they are placed and designed appropriately. When done correctly, billboard advertising stands out for its visibility to all local eyes. That said, the very first questions are usually related to the price. The price actually depends on the format, location and campaign's duration. This guide presents the pricing considerations to keep in mind so one can approach planning with clarity and confidence. Digital or Traditional? Find Your Perfect Match The two main types of billboards are digital and traditional, and they differ in terms of price. In the conventional sense, the billboard is printed onto vinyl or paper and displayed for a fixed period, conventionally two weeks. They are the least expensive option and mo...